A business student who chose hospitality over a boardroom.
“I came here with a suitcase, a business plan, and a stubborn belief that a good cup of coffee can hold a whole room together.”
Shubh Magajwala left India for London to study business management — a life of spreadsheets, supply chains and late-night case studies. On paper, the plan was a corporate desk and a tidy career.
But every evening he ended up in the city's cafés, watching how a warm welcome turned strangers into regulars. He realised the business he actually wanted to be in wasn't consulting — it was hospitality. So he began sketching a café that paired the food he grew up with and the coffee culture he'd fallen in love with, turning class projects into a real, working business plan.
Cloud9 is that plan made real — Shubh's dream café, where a business-school vision meets an Indian kitchen's soul, and every guest gets a seat and a story.
